Outstanding success for the three appointments with "the most popular and beloved kitchen in Italy" at Milano Design Week 2017:
> International Furniture Exhibition: on display within the Diesel stand (Hall 16 | Stand A35 B28) for the Diesel Living project, the Diesel Open Workshop bathroom presented with matt grey lacquered doors, steel profiles and white Carrara marble washbasins. The Diesel Open Workshop bathroom was included as part of an exhibition concept that recalls the outfitting of a hotel.
> Fuori Salone Diesel via Cesare Correnti: again in partnership with Diesel, another significant event in which we played a starring role with our Diesel Open Workshop kitchen, here presented in the version with decorative melamine door with handles, plinth and profiles in bronze, Okite worktop, and Old Fir finish veneered shelves. The Diesel Open Workshop kitchen was presented for the first time in a domestic context alongside all the collections from the Diesel Living world, in a venue at via Cesare Correnti 14 in the 5vie district. The theme for the outfit was “desert modernism”, inspired by the landscapes of California and Arizona.
> Casa Facile Design Lab: in partnership with the Casa Facile magazine, we furnished the prestigious location in Brera at Via Solferino 14 which, throughout the Milanese design week, hosted show cooking, workshops and laboratories. Inside, we presented our grey lacquered Qi kitchen along with a living room solution with the "Fluida" Wall System.
Our brand was also present this year on Milanese taxis with 400 customised cars all over Milan during April and May, at the entrance to underground metro stations in San Babila, Duomo, Montenapoleone, Cordusio, Cairoli, Cadorna and Garibaldi and on two maxi-installations, one near Stazione Garibaldi station and another in Piazza Cavour.